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Coffee Consultancy

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Unparalleled Coffee Experience

Welcome to Sara’s Coffee Consultancy, a brand born out of passion, expertise, and a profound understanding of the intricate world of coffee. At the heart of our brand lies a commitment to education and transformation, guiding coffee enthusiasts and professionals alike through the captivating journey from bean to brew.

Founded by Sara Alkhoori , a renowned coffee expert

with accolades and recognition spanning the globe, our consultancy stands as a beacon of excellence in the realm of specialty coffee. With a rich heritage in the UAE and a global perspective on coffee quality and trends, Sara’s Coffee Consultancy offers an unparalleled experience in coffee mastery.

What they say?



Notably, Sara holds the distinction of being the first Emirati Authorized SCA Trainer (AST) for Brewing and Barista skills, highlighting her commitment to excellence in coffee education. She further expanded her knowledge by completing a postgraduate program in Coffee Applied Science at Zurich University of Applied Science. Her competitive spirit shone through when she became the Abu Dhabi Aeropress Champion in 2018 and 2019, and later represented the UAE in the World Aeropress Championship in 2019.

Authorized Trainer

Authorized Trainer

Advanced Studies in Coffee Excellence

Advanced Studies in Coffee Excellence

ZHAW Life Sciences and Facility Management
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Sara's Services

Whether you're planning to open a new coffee shop or need assistance with an existing one, I provide in-depth technical consultations to ensure a successful venture.

These services include:

  1. Comprehensive bar setup
  2. SOPs (standard operating procedures)
  3. Operations and back-of-house management
  4. Menu engineering (coffee and non-coffee)
  5. Quality Control (QC)
Barista Training at Zayed Higher Education for People of Determination
Barista Training at Zayed Higher Education for People of Determination

Embark on a journey of coffee mastery with our comprehensive training programs. Designed to empower coffee enthusiasts and professionals alike, our courses offer invaluable insights and hands-on experience to elevate your skills and expertise in the world of specialty coffee.

My training services include:

B1. SCA Certified Courses (all levels):

Upon completion of any of these courses, participants will receive SCA certificates attesting to their acquired skills and expertise in additional to points to the SCA Coffee Diploma.

Introduction to Coffee

  • A comprehensive course covering the Seed-to-Cup coffee journey and the entire coffee supply chain.
  • SCA cupping session.

Brewing Skills

  • Three levels (foundation, intermediate, professional)
  • This module covers the principles and techniques of Manual Brewing, including grind size, extraction, water quality, and various brewing methods.

Barista Skills

  • Three levels (foundation, intermediate, professional)
  • This module focuses on developing barista skills, including espresso calibration, milk texturing, latte art, workflow management, and customer service.

B2. Non-SCA Courses:

Customized to cater to various requirements and levels, from beginners to those preparing for coffee championships. The training covers a wide range of topics, including but not limited to: Manual brewing (V60, Chemex, Aeropress, Kalita, Syphon), Arabic coffee, sensory and cupping, and calibration. Additionally, home-barista training is also available.

Our contract clients benefit from my extensive expertise and experience as a sensory judge and coffee roaster. We will match the flavor profile that your business is looking to target.

The services include:

  1. Contract roasting
  2. Roast sensory analysis and training
  3. Co-roasting services
  4. Training on how to operate roasting equipment in our facilities
Authorized Trainer

Sara's Expertise in coffee

With my expertise as an Authorized SCA (Specialty Coffee Association) Trainer and a Certified Coffee Sensory Judge by the World Coffee Events (WCE), I provide a range of services specifically tailored to the unique requirements of café owners and operators.

From initial pre-opening consultations to continuous operational support, my focus is on assisting coffee businesses in flourishing and achieving success!

Leading coffee market​

Vision, Mission, and Values

• since 1987 •

Be a leading coffee consultant company that elevates specialty coffee standards in cafes and roasters in the Middle East!


To elevate the coffee experience for enthusiasts and professionals alike, providing unparalleled consultancy services that educate, inspire, and drive excellence in every cup.


Our brand values are at the core of everything we do at Sara’s Coffee Consultancy. These principles not only guide our interactions but also mold our brand's essence and legacy.

Contact Us

Get in touch with me today to take the next step in your coffee journey.

    +971 50 400 5400

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    I look forward to taking your coffee business to the next level!

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